8. How do I put together a good proposal? Be clear, articulate, and to the point. You would be surprised how poorly presented, and poorly written, many proposals are. The same rules apply as with anything else in life: this is your sales presentation. Go all out to capture the buyer's interest as quickly as possible, and hold it for as long as you can. How your proposal looks, and how professionally it is presented, is critical to shaping the attitude with which your proposal will be viewe...